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Author:
Zaltman, Gerald
[
All
]
Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
How Customers Think: Essential Insights into the Mind of the Market
Edition
:
1
Year
:
2003
ISBN
:
1578518261
ISBN 13
:
9781578518265
Zaltman, Gerald
Harvard Business School Press
Books
1
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Edition
:
50981st
Year
:
2008
ISBN
:
1422121151
ISBN 13
:
9781422121153
Zaltman, Gerald
Zaltman, Lindsay H.
Harvard Business Review Press
Books
1
