Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Type
Book
Authors
Zaltman, Gerald
Zaltman, Lindsay H.
 
ISBN 10
1422121151 
ISBN 13
9781422121153 
Category
Reference Area  [ Browse Items ]
Publication Year
2008 
Publisher
Harvard Business Review Press 
Pages
230 
Tags
Management, Consumer Behavior, Research, Marketing, Social Sciences 
Number of Copies
1 
Accession‎ No Call No Availability
600   Yes

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