The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature

Type
Book
Authors
ISBN 13
9781616144296 
Category
Reference Area  [ Browse Items ]
Publication Year
2011 
Publisher
Pages
374 
Biblio Notes
Notes:
Includes bibliographical references and index.

Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school.  
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