Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Type
Book
Authors
Moore, Geoffrey A.
 
ISBN 10
0887307175 
ISBN 13
9780887307171 
Category
Reference Area  [ Browse Items ]
Publication Year
1995 
Publisher
Harperbusiness 
Pages
240 
Tags
Management, Advertising, Marketing, Sales & Selling, Industrial Technology 
Number of Copies
1 
Accession‎ No Call No Availability
175   Yes

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