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Publisher: Harperbusiness [ All ]

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  Title Copies
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 
Edition: First Edition 
Year: 1995 
ISBN: 0887307175 
ISBN 13: 9780887307171 
 1 
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand 
Edition: 1st 
Year: 1998 
ISBN: 0887309372 
ISBN 13: 9780887309373 
 1 
The Eye of the Storm: How John Chambers Steered Cisco Through the Technology Collapse 
Edition: 1st 
Year: 2003 
ISBN: 0060188871 
ISBN 13: 9780060188870 
 1 
The Watson Dynasty: The Fiery Reign and Troubled Legacy of IBM's Founding Father and Son 
Edition: First Edition (1st printing) 
Year: 2003 
ISBN: 0060014059 
ISBN 13: 9780060014056 
 1