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Tag:
Product Management
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Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
Authenticity : what consumers really want
Year
:
2007
ISBN
:
1591391458
ISBN 13
:
9781591391456
Gilmore, James H.
Pine, B. Joseph.
Harvard Business School Press
Books
1
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Edition
:
1
Year
:
2005
ISBN
:
1591396190
ISBN 13
:
9781591396192
W. Chan Kim
Renee Mauborgne
Harvard Business Review Press
Books
1
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Edition
:
2005
Year
:
2004
ISBN
:
1403946418
ISBN 13
:
9781403946416
Trappey, Randolph J.
Woodside, A.
Palgrave Macmillan
Books
1
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Edition
:
1st
Year
:
1998
ISBN
:
0887309372
ISBN 13
:
9780887309373
Ries, Laura
Ries, Laura
Ries, Al
Harperbusiness
Books
1
The Experience Economy, Updated Edition
Edition
:
Updated
Year
:
2011
ISBN
:
1422161978
ISBN 13
:
9781422161975
Pine II, B. Joseph
Gilmore, James H.
Harvard Business Review Press
Books
1
