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Tag:
Marketing
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Page 3 of 8
Title
Authors/Editors
Publisher
Type
Copies
Handbook of Consumer Psychology (Marketing and Consumer Psychology)
Edition
:
1
Year
:
2008
ISBN
:
080585603X
ISBN 13
:
9780805856033
Curtis P. Haugtvedt
Paul M. Herr
Frank R. Kardes
Routledge
Books
1
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)
Edition
:
3
Year
:
2004
ISBN
:
0789021560
ISBN 13
:
9780789021564
Weinstein, Art
Routledge
Books
1
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Edition
:
Third
Year
:
2010
ISBN
:
1412980186
ISBN 13
:
9781412980180
Bearden, William O.
Netemeyer, Richard G.
Haws, Kelly L.
SAGE Publications, Inc
Books
1
Harvard Business Review on Marketing
Edition
:
1
Year
:
2002
ISBN
:
1578518040
ISBN 13
:
9781578518043
Harvard Business Press
Books
1
Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
Year
:
2006
ISBN
:
0976697343
ISBN 13
:
9780976697343
Juan Faura
Paramount Market Publishing, Inc.
Books
1
Hispanic Marketing: A Cultural Perspective
Edition
:
1
Year
:
2005
ISBN
:
0750679034
ISBN 13
:
9780750679039
Korzenny, Felipe
Korzenny, Betty Ann
Butterworth-Heinemann
Books
1
How Customers Think: Essential Insights into the Mind of the Market
Edition
:
1
Year
:
2003
ISBN
:
1578518261
ISBN 13
:
9781578518265
Zaltman, Gerald
Harvard Business School Press
Books
1
Influence: Science and Practice (5th Edition)
Edition
:
5th
Year
:
2008
ISBN
:
0205609996
ISBN 13
:
9780205609994
Cialdini, Robert B.
Allyn and Bacon
Books
1
International Consumer Behavior: Its Impact on Marketing Strategy Development
Year
:
1995
ISBN
:
089930883X
ISBN 13
:
9780899308838
Samli, A. Coskun
Praeger
Books
1
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Edition
:
1
Year
:
2005
ISBN
:
0471690163
ISBN 13
:
9780471690160
Tim Calkins
Alice Tybout
Wiley
Books
1
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