Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)

Type
Book
Authors
Scott, Linda M.
Batra, Rajeev
 
ISBN 10
0805842020 
ISBN 13
9780805842029 
Category
Reference Area  [ Browse Items ]
Publication Year
2003 
Publisher
Routledge 
Pages
464 
Tags
Advertising, Mental Health, Applied Psychology, Communication, Occupational & Organizational, Communication & Media Studies, Business & Finance, Psychology, Communications 
Number of Copies
1 
Accession‎ No Call No Availability
712   Yes

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