Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Type
Book
Authors
Posavac, Steven S.
 
ISBN 10
076562964X 
ISBN 13
9780765629647 
Category
Reference Area  [ Browse Items ]
Publication Year
2011 
Publisher
Routledge 
Pages
336 
Tags
Advertising, Consumer Behavior, Research, Human Resources & Personnel Management, Marketing, Human Resources 
Number of Copies
1 
Accession‎ No Call No Availability
164   Yes

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