Winning the story wars : why those who tell--and live--the best stories will rule the future

Type
Book
Authors
Sachs, Jonah.
 
ISBN 13
9781422143568 
Category
Reference Area  [ Browse Items ]
Publication Year
2012 
Publisher
Harvard Business Review Press 
Pages
264 
Tags
Social Media, Consumers, Storytelling, Psychology, Marketing, Social aspects, Psychological aspects 
Biblio Notes
Notes:
Includes bibliographical references and index.  
Number of Copies
1 
Accession‎ No Call No Availability
918   Yes

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