Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Type
Book
Authors
Gupta, Sunil
Lehmann, Donald
 
ISBN 10
0131428950 
ISBN 13
9780131428959 
Category
Reference Area  [ Browse Items ]
Publication Year
2005 
Publisher
Wharton School Publishing 
Pages
224 
Tags
Management Science, Systems & Planning, Customer Relations, Strategic Planning 
Number of Copies
1 
Accession‎ No Call No Availability
586   Yes

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