Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice

Type
Book
Authors
Mary Frances Luce
James R. Bettman
John W. Payne
 
ISBN 10
0226534332 
ISBN 13
9780226534336 
Category
Reference Area  [ Browse Items ]
Publication Year
2001 
Publisher
University of Chicago Press Journals 
Pages
209 
Tags
Economics, Investing, Consumer Behavior, Research, Marketing, Investments & Securities 
Number of Copies
1 
Accession‎ No Call No Availability
236   Yes

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